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The Oakley brand has been built upon the innovative and futuristic ideas of
one Jim Jannard, self-proclaimed mad-scientist and inventor. Jim, a staunch
anti-functionalist, held firm the belief that ‘everything in the world can and
will be made better’ and he made it his mission to improve upon the function and
aesthetics of all number of products, from motocross equipment to sunglasses and
beyond.
Initially operating from his garage with only $300 capital, Jim developed a new
kind of motorcycle handgrip which was noted amongst industry pro’s for it’s
pioneering design and patented ‘Unobtainable’ material, which increased grip
with sweat.
Following this success, Jim went on to create the ‘O Frame goggle’ with its
unique curved lens in the perfect arc of a cylinder. It was this invention which
catapulted Jannard’s unique fusion of art and science onto the MX racing circuit
where the ‘O Frame’ dominated for the next 17 years.
Encouraged, Jim continued on his quest by reinventing sunglasses for sports,
cleverly incorporating his previous ‘Eyeshades’ invention, a design that began
an evolution of eyewear from simple accessory to essential equipment.
The brand was quickly approached by world class competitors including Greg LeMond, who went on to become a three-time winner of the Tour de France; Tri-athletes Scott Tinley and Mark Allen, and professional road racing cyclist Lance Armstrong who demanded nothing less than the high performance and excellent protection provided by Oakley’s products.
Since its humble beginnings in 1974, Oakley has been at the forefront of design technology, and has been awarded more than 540 patents worldwide.
Oakley Sunglasses
Oakley Ice Pick Metallic Black Polarised
Somewhere in the onslaught of fashion trends, eyewear became a status symbol — a way to show the world you’ve arrived. For athletes, our icon became another kind of symbol: authenticity. Answering their demands led to the best performance eyewear ever made, and because form and function are the same for us, that also meant the best in style. So when world-class athletes take to the street, you’ll see designs like this. It’s a look that tells the world they’ve not only arrived, but they deserve to be there.
Hot off the press is the Oakley Ice Pick and it is taking the industry by storm.
£119.95
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